Fractional CFO  ·  Profit Audit

Profit. Tax. Capital. One CFO.

Tax-credentialed fractional CFO services for business owners and nonprofit leaders ready to coordinate strategy, taxes, and capital under one accountable advisor.

— 01 The Gap

Three advisors. Zero accountability.

Most growing organizations work with a CFO, a CPA, and a banker — three separate professionals, three sets of fees, three calendars to coordinate. And nobody is truly accountable for the whole picture.

i.
Your CFO
"Talk to your CPA about taxes."
ii.
Your CPA
"Talk to your banker about financing."
iii.
Your Banker
"Talk to your CFO about strategy."

A circle no one closes.

— 02 The Difference

One advisor for the whole picture.

Parks Projects NJ is the only fractional CFO practice in your market that closes the loop. Strategy, taxes, and capital coordinated under one credentialed advisor.

i.

Tax-credentialed CFO work

IRS AFSP Designee and Authorized E-File Provider. Tax strategy is built into the engagement — not handed off to another firm.

ii.

Commercial loan brokerage in-house

When the strategy calls for capital, we broker the loan. You do not get sent to your banker with a printout. We deliver the pre-qualification packet and the lender list.

iii.

Nonprofit fluency, not theory

Form 990 series, restricted fund accounting, board governance, grant compliance, worker classification. Real work for real nonprofits.

— 03 Two Doors

Pick the door that fits.

A two-week diagnostic for the smaller engagement. A six-week reset and ongoing partnership for the bigger one.

The Smaller First Step

The Profit Audit

$1,500 – $2,500 flat fee

A defined-scope financial review for owners who want clarity, not a long engagement. Two weeks. One written deliverable. No retainer pitch at the end.

  • Onboarding call and 12-month financial intake
  • Three-statement health check
  • Tax position scan and entity review
  • Pricing, owner compensation, and vendor cost review
  • 12-month forward projection
  • 5–7 prioritized recommendations with dollar impact
  • Findings call to walk through every question
Best for
$150K – $500K revenue
Duration
Two weeks
Book a Profit Audit call
— 04 Inside Each Engagement

What you actually get.

A specific, dollar-justified accounting of the work in each engagement. No mystery scope. No surprise hours.

Two weeks. Four phases. One written deliverable. The Profit Audit is built for owners who want clarity quickly and the option to act on their own.

Days 1 – 3

Onboarding & Intake

  • 45-minute discovery call
  • Secure document portal setup
  • 12-month financial intake
  • Operations questionnaire
  • Goal alignment
→ Engagement scope confirmed
Days 4 – 7

Diagnostic

  • Books accuracy audit
  • Three-statement health check
  • Tax position scan
  • Pricing review
  • Owner compensation check
  • Vendor and subscription audit
→ Working diagnostic file
Days 8 – 12

Analysis & Plan

  • 12-month forward projection
  • 5–7 priority recommendations
  • Dollar impact estimation
  • Risk and difficulty ranking
  • Implementation order of operations
→ Draft report prepared
Days 13 – 14

Findings & Delivery

  • 45-minute findings call
  • Walk-through of every recommendation
  • Q&A with full context
  • Written report delivered (10–15 pages)
  • Optional 30-day check-in
→ Final report yours to keep
What clients typically walk away with
$5K – $25Kin identified opportunity
5 – 7prioritized recommendations
12-monthforward projection
One written planyou keep and act on

Six weeks of intensive, multi-disciplinary work. Each week has specific deliverables. By Week 6, your business or nonprofit has a complete financial operating system and a 90-day playbook to execute against.

Week 1

Diagnose & Baseline

  • Books cleanup audit
  • Chart of accounts review
  • Tax position scan (current + prior year)
  • Entity structure review
  • Three-statement starting point
  • Owner compensation initial review
→ Baseline financial dashboard
Week 2

Pricing & Margin

  • Service-line / product-line profitability
  • Customer or client profitability ranking
  • Pricing audit vs. costs and market
  • Vendor and subscription audit
  • Quick-win identification
→ Pricing strategy memo with $ impact
Week 3

Owner Comp & Tax Strategy

  • S-Corp election review (if applicable)
  • Salary vs. distribution split analysis
  • Spouse / family payroll review
  • Retirement plan options analysis
  • Quarterly estimated tax recalculation
  • OBBBA provisions applied to your entity
→ Tax strategy memo
Week 4

Cash & Working Capital

  • 13-week rolling cash forecast
  • AR aging review and collection strategy
  • AP and vendor terms optimization
  • Working capital cycle calculation
  • Inventory or WIP review (if applicable)
→ 13-week cash forecast model
Week 5

Capital Strategy

  • Borrowing capacity analysis
  • Lender pre-qualification (if applicable)
  • Equipment or LOC options review
  • Refinance analysis (if applicable)
  • Capital stack recommendations
→ Capital options memo + pre-qual packet
Week 6

Implement & Transition

  • 90-day action plan
  • Implementation of identified fixes
  • Monthly reporting cadence setup
  • Retainer scope agreement
  • Hand-off to ongoing engagement
→ 90-day playbook + retainer scope
What clients typically walk away with after Phase 1
$10K – $50Kin pricing or cost optimization
$5K – $25Kin tax strategy savings
2 – 4 weeksof working capital improvement
Lender-readyif pursuing financing

Beginning Month 3, the engagement transitions to a month-to-month retainer. Three tiers based on the depth of ongoing partnership you need. All tiers include the core deliverables below.

Every retainer tier includes
  • 1 monthly strategy call · 60–90 minutes, focused on what's coming next
  • 5-day close discipline · books closed within 5 business days of month-end
  • Monthly financial dashboard · KPIs, variance, cash position, leading indicators
  • Year-round tax planning · Q1, Q2, Q3, Q4 review touchpoints
  • Owner or board reporting · in your preferred format
  • Ad-hoc questions answered · 1 business day response standard
  • Annual strategic planning · Q4, scoping the next 12 months
  • Capital sourcing on demand · brokerage service included; lender origination and broker placement fees billed separately
Lite
$1,500 / mo
Nonprofits with $250K – $500K budgets · service businesses with $500K – $1M revenue
  • All core deliverables
  • Email support during business hours
  • Quarterly tax check-ins
  • Approximately 5 hours per month
Plus
$5,000 / mo
Businesses $3M – $5M · nonprofits $1.5M+ with complex grants
  • All core deliverables
  • Weekly availability
  • Dedicated office hours
  • Ad-hoc project capacity
  • Approximately 15 hours per month
— 05 The Math

What this would cost another way.

A fractional CFO is not the cheapest option. It is the most efficient one for the depth of work growing organizations actually need.

Hire In-House CFO
$210K – $310K

first-year cost

  • $180K – $250K base salary, fully loaded with benefits
  • $30K – $60K recruiting and onboarding cost
  • Office, equipment, and software overhead
  • Most $1M – $5M businesses cannot justify the headcount
  • Typically lacks tax credentials and lending capability
Three Separate Advisors
$45K – $90K

first-year cost

  • Fractional CFO: $25K – $50K
  • Tax CPA: $5K – $20K
  • Loan broker: $10K – $20K in origination fees
  • You become the integrator across three relationships
  • Information lives in three places, accountability in none
Most CFO Program clients identify enough margin and tax savings within the six-week Profit Reset to recover the engagement fee before the first month of retainer ends. The retainer itself is structured to pay for itself through ongoing pricing, tax, and capital decisions made earlier than they would be otherwise.
— 06 Decision Matrix

Which one fits?

A side-by-side. If you cannot tell after this, book a 15-minute fit call and we will figure it out together.

 
Smaller First Step

Profit Audit

Ongoing Partnership

CFO Program

Revenue / Budget
$150K – $500K
$500K+ business
or $250K+ nonprofit
Duration
2 weeks
6 weeks + retainer
Investment
$1,500 – $2,500
flat fee
$9,800 + retainer
monthly $1,500 – $5,000
Tax Strategy
Position review
Year-round planning
Capital / Financing
Surfaced if relevant
Pre-qualification + brokerage
Best For Owners Who Want
A clear answer.
Then to act on it themselves.
A partner walking alongside.
For the next 12 months.
— 07 Two Audiences

Built for both owners and boards.

For Business Owners

The owner who wants the whole financial picture in one place.

Service businesses, contractors, e-commerce sellers, real estate operators, professional practices, and entrepreneurs ready to stop juggling three advisors.

  • Pricing and margin audit
    Most growing businesses have not raised prices in two years. We find it.
  • Owner compensation strategy
    S-Corp salary, distributions, and benefits structured to optimize tax.
  • Working capital forecasting
    90-day rolling cash forecast. No more surprises.
  • Year-round tax planning
    OBBBA provisions, entity structure, retirement contributions, depreciation strategy.
  • Capital access when you need it
    We broker the loan. Not refer it.
For Nonprofit Leaders

The ED or board member who knows the financials need a stronger backbone.

Nonprofits with $250K+ annual budgets, board governance needs, restricted fund tracking requirements, or 990 compliance work.

  • Board reporting that drives decisions
    Not 30-page PDFs nobody reads.
  • Restricted fund and grant tracking
    Set up so auditors and funders see what they need to see.
  • Year-round 990 preparation
    Not a March scramble. A clean credibility document.
  • Governance policy implementation
    Conflict of interest, whistleblower, document retention, executive comp review.
  • Worker classification audit
    The misclassification trap that ends careers — caught before it costs.
— 08 The Process

How an engagement actually goes.

Day 1

Onboarding call

45-minute call to understand the question, the entity, and the books.

Week 1

Diagnostic

Three-statement review, tax position scan, pricing and owner comp analysis.

Week 2

Findings call

Walk through the report, answer every question, agree on priorities.

Day 14

Written plan delivered

12-month projection plus 5–7 prioritized recommendations. Yours to keep.

Weeks 1–2

Diagnose & baseline

Books cleanup, three-statement model, tax position, entity structure review.

Weeks 3–4

Strategy & capital

Forecast, pricing, owner comp, and capital options. Loan packets prepared if needed.

Weeks 5–6

Implement & transition

Execute fixes, document the playbook, hand off to retainer cadence.

Month 3+

Monthly retainer

Five-day close, board or owner reporting, year-round tax planning, ongoing partnership.

— 09 Credentials

A practice built on credentialed work.

Founder Danielle Parks holds a BS in Accounting and a Master's in Accounting (Winter 2026). She is an IRS AFSP Designee and an Authorized E-File Provider, and is preparing to begin law school focused on business and tax law in 2027.

Parks Projects NJ was named a 2026 BusinessRate Top 5 Accounting Firm in Mercer County, New Jersey.

  • i
    IRS AFSP Designee
    Annual Filing Season Program — IRS-recognized credential
  • ii
    Authorized E-File Provider
    IRS-issued EFIN; secure electronic filing for all federal returns
  • iii
    Master's in Accounting
    Completed Winter 2026 — focus areas in audit analytics and AIS
  • iv
    2026 BusinessRate Top 5
    Top 5 Accounting Firm, Mercer County, NJ
  • v
    Commercial Loan Broker
    In-house commercial lending brokerage capability
— 10 Common Questions

Answers to the questions that come up.

Why is the CFO Program $9,800?
The Phase 1 Profit Reset is six weeks of intensive, multi-disciplinary work — books cleanup, three-statement modeling, pricing strategy, owner compensation analysis, year-round tax planning, capital options assessment, and implementation. At a typical fractional CFO hourly rate of $200 to $400, the same scope of work hourly would run $12,000 to $24,000. The fixed-fee structure gives you certainty on cost and aligns my incentives to outcomes, not hours.
How does the retainer compare to hiring an in-house CFO?
An in-house CFO at the early-mid stage costs $180,000 to $250,000 per year fully loaded, plus $30,000 to $60,000 in recruiting cost. Most $1M to $5M businesses and $250K to $1.5M nonprofits cannot justify that headcount. The CFO Program retainer ($1,500 to $5,000 per month) gives you the same strategic capability at five to fifteen hours per month, typically 60 to 80 percent less than the in-house cost — and includes tax credentials and lending capability that an in-house CFO usually does not have.
What is the typical ROI of an engagement?
In a typical Profit Audit, clients identify $5,000 to $25,000 in opportunity. In a typical CFO Program 6-week Reset, clients identify $10,000 to $50,000 in pricing or cost optimization plus $5,000 to $25,000 in tax strategy savings. Most CFO Program clients recover the Phase 1 engagement fee in identified opportunities before the first month of retainer ends. Beyond the first 90 days, the value compounds — better pricing decisions, better tax positioning, better capital deployment all accrue year over year.
Can I just pay hourly?
No. Hourly billing creates the wrong incentives for both of us. You hesitate to call. I am rewarded for slow work. Neither helps your business. The fixed-fee Profit Reset and the monthly retainer structure mean we both have skin in the game on outcomes, and you can pick up the phone whenever you need to without watching the meter run.
Do you only work with New Jersey businesses?
No. The practice is based in Lawrenceville, NJ, but we work virtually with businesses and nonprofits nationwide. Most engagements run entirely over video, email, and shared cloud tools.
What if I am not sure whether I need the Profit Audit or the CFO Program?
Book a 15-minute fit call. The decision usually comes down to two questions: are you above $500K in revenue (or $250K+ as a nonprofit), and do you want ongoing partnership or a clear answer you can act on yourself? If you cannot tell, the call exists for that.
How is this different from hiring an in-house CFO?
An in-house CFO at the early-mid stage typically costs $180,000 to $250,000 per year fully loaded, and most $1M to $5M businesses cannot justify the headcount. A fractional CFO gives you the same strategic capability at five to fifteen hours a month — for a fraction of the cost. The CFO Program structure is built specifically for this scale.
Can I keep my current bookkeeper or accountant?
Yes — and we often recommend it. The CFO work is forward-looking and complementary to a good bookkeeper or tax preparer. We coordinate with your existing team. If your books need cleanup before strategic work begins, we can scope that as a separate bookkeeping engagement or handle it ourselves.
What does the discovery call cover?
30 minutes. We walk through your current state — revenue, structure, financial team, top one or two questions on your mind — and decide together whether either offering is a fit. No sales pressure. If it is not a match, we say so and recommend an alternative.
What if my nonprofit is below $250K in budget?
The Profit Audit may still be a fit if you have specific financial questions. Below $150K, the right next step is usually a clean bookkeeping engagement plus 990 preparation, not a CFO. We are happy to refer you to a partner if that is the better path.
Can you help with financing? What does it cost?
Yes. We are an in-house commercial loan broker. When the strategy calls for capital, we prepare the pre-qualification packet, identify suitable lenders, and broker the loan. We do not hand you a printout and tell you to call your banker.

What is included in the CFO retainer: brokerage service itself — capacity analysis, lender matching, packet preparation, lender negotiation. The loan application fee is waived for retainer clients.

What is billed separately: lender origination fees (set by the lender, typically 1–3% of the loan amount) and broker placement fees (paid at closing). These are the standard costs of any commercial loan and are disclosed in writing before any loan is pursued. We never proceed with a financing engagement until you have a clear, written breakdown of every fee involved.
— 11 Next Step

Profit. Tax. Capital. One CFO.

One 30-minute call. No pressure. We figure out which offering fits, or whether either does. The conversation is useful either way.

parksprojectsnj.setmore.com  ·  848-292-9537  ·  info@parksprojectsnj.com